Verb

marketing

1. Present participle of market.

Noun

marketing (countable and uncountable; plural marketings)

1. Buying and selling in a market.
2. (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.
3. (archaic) earlier (until the 1920’s), shopping, going to market.

Derived terms

• antimarketing

French

Noun

marketing m. (plural marketings)

1. marketing

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Sourced

• You can tell the values of a nation by its advertisements.
  • Norman Douglas (1868-1952), South Wind (1917)

• An advertising agency is 85 percent confusion and 15 percent commission.
  • Fred Allen (1894-1957), Treadmill to Oblivion (1954)

• Ads are the cave art of the twentieth century.
  • Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

• Society drives people crazy with lust and calls it advertising.
  • John Lahr (1941- ), The Guardian (August 1989)

• By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
  • Bill Hicks (1961 - 1994), "Revelations" (1992)

• Marketing is the art of making something seem better than it really is.
  • Suso Banderas (1976- ), Randomsig sample sigquotes (2000)

• Life's too short to sell things you don't believe in.
  • Patrick Dixon (1957- ), Building a Better Business (2005)

• In Marketing there are those who satisfy needs and those who create wants.
  • Juan Carlos Castillo (1974- ), Marketing in Action (2005)

• Marketing is inherently about producing results - either financial or otherwise.
  • Geoff Smith (1962- ), VantagePoint Marketing (2005)

• You cannot Adhere to the Teachings of the Church on Sunday and not Apply to the Marketplace
  • Archbishop LeRoy Bailey Jr. (1946- ) " He is Lord"- a sermon delivered at w:The First Cathedral (2007)